Caterlink Rebrand Rollout
Caterlink approached Burst to assist with a major rebrand following their acquisition of a new business. The challenge: revamping two commercial buildings and a fleet of 15 vehicles to reflect their updated identity. Burst took on the entire rebranding process, from initial concept design to production and full implementation.
Service
Brand Rollout, Concept Design, External Signage, Showroom Signage, Fleet Signage
Client
Caterlink Commercial Kitchens & Bars
Year
2024
Live Project
What's all this then?
Overcoming Diverse Building Challenges The two buildings presented distinct challenges in terms of architecture and location, making it difficult to achieve seamless brand consistency. Our design team worked through multiple layout options to ensure the new brand was not only represented effectively, but also visually engaging. The final outcome was bold, impactful, and provided a clear, memorable transition from the old brand to the new.
What was the solution?
Custom Solutions for Maximum Brand Impact We specified and designed custom-illuminated signage for both buildings, ensuring maximum visibility and brand exposure in these high-traffic areas. Our in-house production and manufacturing team faced a unique challenge due to the scale of the signs, but at Burst, we thrive on tackling ambitious projects.
And the end result?
Precision in Execution The installation process was comprehensive and intricate. It involved custom painting in brand colors, surface restoration, vinyl graphics, and the installation of new fascias, as well as illuminated and internal signage. Each aspect of the project was executed to perfection, resulting in a finished product that was true to the original design and consistent across both locations. A Successful Rebrand The end result was a bold, cohesive rebrand that not only captured the essence of the new business but also showcased our expertise in large-scale design and implementation. From concept to completion, Burst delivered a rebrand that exceeded expectations, with flawless execution across all touchpoints.
