Journal

3 important investments your service based business needs!

3 important investments your service based business needs!

If you’re starting up your service-based business or ‘going out on your own’ after working for a business for years, the last thing you should do is sit back and enjoy the freedoms of running your own business. Here’s our checklist for what you need to consider when...

The ultimate guide to branding your product

The ultimate guide to branding your product

When you’re yet to make a sale, investing in a Brand Identity can be a little daunting. Ensuring you are starting up your business with a professional brand identity is the quickest way to build trust and awareness of your brand. First impressions count, so creating a...

Our top 5 tips to present your brand story

Our top 5 tips to present your brand story

What is a Brand Story? It’s who you are, why you started, your culture and team, your passion. It’s what allows a potential customer choose between your brand and a competitor.  Your Brand Story can have a place on your About page or be embedded in your culture,...

What’s the difference between a Brand Refresh and Rebranding?

What’s the difference between a Brand Refresh and Rebranding?

Put simply, a Brand Refresh is Burst's way of evolving your branding with tweaks to add a little spark back into your business. A spring clean of some sorts! Some things that a Brand Refresh may entail: variations of your logoa new colour paletteupdating your tagline...

How much should I spend on branding?

How much should I spend on branding?

We live and breathe branding and marketing your brand. We see the value in it through every product that our clients sell, to every enquiry that comes through their website. So it’s important that businesses budget for ongoing spend in areas that continue to evolve...

How do I know when it’s time to rebrand?

How do I know when it’s time to rebrand?

The most important thing to consider when rebranding is the whole business; your objectives, strategy, target customer, products, tone of voice etc. The brand is NOT (just) a logo.  Some reasons you may like to consider a rebrand: Your business has pivoted...

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