A Rebrand is a valuable investment to any business that feels like they are behind competitors, aren’t attracting the right clients and want to improve customer experience.
A Rebrand Project is ideal for established businesses who are willing to invest in a broad range of projects that will increase brand equity. We work to develop a brand identity that either evolves the existing brand so that your business is still recognisable, or to develop an entirely new concept. If you value your business, a rebrand will help you reset your business.
We suggest Rebranding when:
- your target market is different to who you set out to attract
- your product or service offering has changed
- you have pivoted as a business
- your branding is dated
- you need to complete brand projects such as a website or fleet signage, and it’s important to be proud of the branding used to get the most out of these touchpoints
We also recommend considering a Brand Strategy Project if you’re a larger business to ensure that each decision made is considered and aligned to the business, target market and values for longevity.
A Rebranding project works similar to our Brand Identity Project, with the addition of a full Brand Roll Out conceptualised in the Brand Guidelines.
Want to know more? Request a Discovery Call today!