Journal

The ultimate guide to branding your product

When you’re yet to make a sale, investing in a Brand Identity can be a little daunting. Ensuring you are starting up your business with a professional brand identity is the quickest way to build trust and awareness of your brand. First impressions count, so creating a unique brand identity that appeals to your target market and stands out from competitors is a valuable project to undertake. 

The top 3 branding investments for your ecommerce business

Brand Identity

A professional brand is one of the best investments a business can make. It builds trust, creates an experience and can often a business miles ahead of its competitors with solid branding, where customers are happy to pay a premium.

When you’re yet to make a sale, investing in a Brand Identity can be a little daunting. Ensuring you are starting up your business with a professional brand identity is the quickest way to build trust and awareness of your brand. 

First impressions count, so creating a unique brand identity that appeals to your target market and stands out from competitors is a valuable project to undertake. 

Packaging Design

Packaging Design is a functional touchpoint that should never be overlooked. It’s about promoting your product, the benefits and the experience. 

The benefits of Packaging Design

  • A functional brand touchpoint which you can tie the cost into the product price
  • Can increase the value of the product
  • Packaging protects your product and should be durable for retail shelves or being sent in the post
  • Promote key features, brand story and company values
  • Thoughtful or sustainable packaging can appeal to target market’s values
  • Increase brand awareness and opportunities to go in retail stores

Hiring a graphic designer for your packaging project that has minimum print and design experience can be a costly mistake. 

Videography

We’re buying more online than ever before so it makes sense why video is a key component in your brand strategy when selling online. When you can’t experience a product up close and personal, video is important to communicate quality, features and benefits.

Branded video content can help explain the value of your product and create an experience that drives sales.

Video also helps tell the story about your business. If you can’t invest in videography and editing, creating a personality around your social media presence with your face and team help build trust. It’s always nice to know whose behind the brand, and you’ll be able to communicate on a deeper level to your followers in your own words and tone of voice.

In our Burst Studio, we can help you bring your product to life through stop motion, photography, Instagram reels, how-to videos and ecommerce visuals. With endless options on vinyl backdrops, propping and talent, we can help you create engaging content that speak to your brand, target market and values.

As well as content creation, we can also help you bring your ecommerce store to life through web design and development. Want to see how Burst can help solve your branding puzzle? Request a Discover Call today!

Journal

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Our top 5 tips to present your brand story

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