Laceys
Laceys; a heritage Brand looking to evolve into the modern age as they continue their mission to develop, manufacture, import, and sell electronic broadcast communications products.
Service
Brand Foundations, Brand Identity
Client
Laceys
Year
2023
Live Project
What's all this then?
Formerly known as Laceys.TV, with a customer facing product Brand of Aerial Industries, our core challenge was to execute a re-Brand that maintained the heritage of the legacy Brand, whilst better positioning it for modern success.
What was the solution?
Evolving legacy requires deep understanding. Our first step was to arm ourselves with as much context and knowledge as we possibly could. This was a crucial step to take before we provided any recommendations or executed any work that would have tangible impact on a reputation that had been built across 40 + years. To do this, we asked questions; a lot of questions. We interviews key staff members, key clients, and the business owners to ensure we obtained a comprehensive perspective that combined the company & Brand history, whilst also better understood the desired future direction. With this new found knowledge, we were able to take Laceys through a re-naming process that simplified a complex architecture down to one hero Brand; Laceys. This work was followed by a new revitalised Brand Identity with a distinct evolution in key assets such as the colour palette.
No items found.
And the end result?
Recently trademarked and copyrighted, the new Brand marks a substantial step into the future direction of a Brand looking to build on history and legacy to be a industry leader for the next 40 years. We continue to work with Laceys to rollout the new Brand across physical and digital spaces, as well as consulting and guiding them on how to best use their Brand to grow.
