Travy
Create. Capture. Share. Remember. Four simple words that summarise a Brand that exists to promote creating memories with friends and family that are worth remembering.
Service
Brand Naming, Creative Direction, Brand Identity, Brand Strategy, Social Media Management
Client
Travy
Year
2024
Live Project
What's all this then?
Founders Jarryd and Mitch frequently wondered, 'Where do these stubby holders come from?' This sparked the idea to develop a system for tracking stubby holders. How do we combine a physical product (Stubby Holder) with a digital platform (Travy App) that is both practical and intuitive, whilst being engaging, fun, and completely unique?
What was the solution?
Working with a client that gives complete creative freedom poses exciting opportunities, with additional responsibility and consideration. This balance reinforced our focus on creative and Brand strategy, which was the first step of the project. When you can take your ideas in any direction, creating a framework to reference becomes even more important. Once this was in place, we let our good people run wild. Creativity in its purest form, executed exceptionally with purpose and intent. We worked to build a name, Brand Identity, Product Design, Packaging Design, Creative Direction, Website, and Social Content that made a unique product stand out from the crowd and connect with the right people in the right way.
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And the end result?
Over 65,000 views on Branded content in the first month. Over 300 followers in the first two weeks of launch. 200 products sold in the first month. A creative framework, tool kit, and library of assets for continued Brand growth. Working with Travy for the first month post launch, before handing over the reins for them to manage and continue to grow the Brand provided the perfect base for a Brand to build a community and audience that extended beyond the physical product.
