Sentry

Sentry needed a reBrand in order to disrupt the industry. The goals were to: Make a boring industry sexy. Simplify, communicate, and educate a complex industry. Create consistency in communications and creative. Working with Sentry, we unpacked 3 core challenges: 1. How can we make a Brand in a traditionally boring industry engaging and sexy? 2. How do we simplify, communicate, and educate current and potential clients on the complexities involved in their work and industry at large? 3. How can we evolve the Brand communications and creative whilst simultaneously bringing consistency to the Brand’s Identity?

Given the complex nature of the business, it was crucial that our first step was to build out a Brand Foundation Framework that would provide a robust base for both Sentry and Burst to build from when creating strategy, comms, and design work. This framework focused on key areas including Brand Purpose & Values, Unique Value Propositions, Market Positioning, and Idea Client Persona’s. From here, we were able build our a communications strategy and creative direction that understood who it was trying to connect with, and how they would best engage with the Brand. This work was crucial for our ability to roll out an industry leading website, engaging Brand creative, and ongoing Social Media Content that works to consistently tell the Sentry story to the right people, in the right way.

To date, the partnership between Burst & Sentry has enabled the business to continue its growth trajectory by attracting and hiring new staff crucial to the success of the business. They have also hit key business milestones that have allowed the growth into their own bespoke office and warehouse setup to facilitate the speed at which they are growing. We continue to work closely and ongoing with Sentry as we support them to use their Brand as a crucial tool for genuine business growth.